SNOOZ Entrepreneurs Eli Lazar and Matt Snyder are Today’s Honorees for Friday November 13th, 2015

SnoozGood afternoon – America is in a sleep crisis. An estimated 50 to 75 million Americans suffer from a disorder of sleep and wakefulness. Chicago born and raised Eli Lazar understood this all too well when he and his friend Matt Snyder created Snooz. Snooz is not just any sleep machine. While there are plenty of gadgets that help you sleep, Snooz wants to make sure your bedroom is the best possible environment for it.

Meet Eli Lazar. Eli has a doctorate in mechanical engineering from the University of Illinois at Urbana-Champaign, where he worked on scramjet engines. That experience helped him come up with the design for Snooz. Most of the time, he explains, “fans are engineered to move air and to minimize sound. We want to do the opposite. Let’s make a fan that converts all of the energy from the moving air into sound energy.’ Lazar co-founded Snooz with

Matthew Snyder who works in online marketing. Eli Lazar and Matt Snyder are polar opposites in almost every way. Lazar is an engineer and Snyder works in online marketing. Lazar “dreams in equations,” and Snyder thinks more creatively. Despite their many differences, they shared a problem: They both couldn’t sleep at night without a fan at their bedside. So they decided to do something about it. Three years later, after countless hours of research and design and one successful Kickstarter campaign, they created SNOOZ, a white noise machine that can be controlled by a smartphone.

Designed with airflow simulations run on supercomputers, Snooz uses a proprietary fan to generate live, natural white noise that is adjustable and doesn’t disturb the surrounding air. No looping tracks or low-quality speakers. Just the soothing sound of moving air. According to a 2008 Consumer Reports analysis which said 70 percent of the 2,021 people surveyed found a sound machine helped them get to sleep more easily. White noise reduces the gap between your body’s baseline sound and containment noise. In other words, quiet sounds can’t be heard and loud sounds aren’t so jarring.

It “literally smooths the bumps in the night” and you can adjust the speed and volume of the proprietary fan inside the enclosure very easily. It’s 98 percent more energy efficient than a box fan too. The smartphone app operates Snooz from a distance, and it’s small and portable enough to take on vacation and to a hotel room.

About SNOOZ:

With a real fan inside, SNOOZ is an ultra-portable sound conditioner that turns your bedroom into a haven for sleep. Using a proprietary fan in an acoustically optimized enclosure, SNOOZ produces peaceful white noise to help the world fade away so you can sleep. At just 2.5″ tall and a wrap to store the power cord, SNOOZ packs easily in a backpack or carry-on so you never have to be without a peaceful, room-filling cocoon of sound. Plenty of new devices track sleep disturbances. SNOOZ ends them. Period. For more information on SNOOZ, visit:

Visit Snooz for more information.

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