Rich DeLancey is the Co-Founder & CEO of Dealership Toolkit, Coast Technology LLC and technology developer and digital advertising specialist. Rich’s mission is to develop new technology and strategies that will make the sales and service departments in Automotive, RV, Marine and Powersports dealerships more efficient and profitable. Rich has worked with over 300 dealerships in the United States and Canada, including 4 of the top 5 highest volume RV dealerships in the United States and 33 RV Business Top 50 award winners. DeLancey has over 25 years of sales experience across traditional and digital mediums. Rich has spoken for many renowned organizations such as NADA, Digital Dealer, NIADA, AutoCon, RVDA, MRAA, MDCE, National Association of Broadcasters and the Radio Advertising Bureau.
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