Marika Roque is the Chief Operating Officer of KERV Interactive, the multi-award-winning interactive content and data company revolutionizing the performance of digital advertising with its patented technology. Marika is a top expert in digital media, recognized by her peers for her knowledge and advancement of the advertising industry where she has been a leader and innovator for over a decade.
Prior to KERV, Marika worked as the Vice President of digital operations for Mass2, a division of multi-billion-dollar corporation Nexstar Digital LLC. Marika also spent three years and served as Vice President of digital media activation at LIN Digital, an online advertising and media services company that is now part of Nexstar Media Group. Marika has held senior-level positions for leading advertising agencies including Sizmek, GSD&M, FCB Global, and Starcom MediaVest Group. Marika holds a Bachelor’s in Advertising from The University of Texas at Austin, which she achieved while also participating as a D1 collegiate athlete.
Susan G. Komen®, the world’s leading breast cancer organization, partnered with KERV Interactive to drive donations and education through a series of online video ads during this years National Breast Cancer Awareness Month. By utilizing the interactive video activations, Komen was able to significantly lower its cost per donation, generating more than three times the donations compared to its
non-interactive video campaigns.
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