Publicity For Good Founder Heather DeSantis is Today’s Honoree

Heather DeSantis is the CEO and Founder of Publicity For Good and Press Demand. She was also Miss Ohio International and a Forbes 30 under 30 nominee. For 2020 DeSantis will be taking PFG on the road with her Airstream around the US so she can create media mixers, get involved in influencer meetups, and meet with clients one on one.

“Becoming more than the product you sell is imperative for scaling up. (What’s your story? Why are you an expert? Why should I buy from you? How is your company giving back? Are your ingredients ethically sourced?) All of these questions are human connection marketing tactics that must be followed in 2020. With over 627,000 businesses being launched every year businesses must enhance their brand with social media posts and media interviews that contain content that is deeper than the product itself. Adding Thought Leadership as seen with media features  will support every business with scaling up.”

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