Fashion is a business of smoke and mirrors, notorious for crushing the souls of most that dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamor in fashion and that only cut throat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game. The underdog becomes the overlord (at-large). You’ll want to grab a notebook for all the business (and life) tips this read has to offer. Advance warning, this book will convince you to become a proponent of child labor, an advocate of GMO, and a cynic of organic cotton.
About The Author:
MERCEDES GONZALEZ is a proud native New Yorker, who grew up in fashion, grinding away at her uncle’s apparel manufacturing company in the heart of the NYC garment district. After earning an economics degree from New York University, she went back to work full-time with her uncle where she restructured the company and ensured a stronger bottom line. Soon after, Mercedes joined the fashion industry as a buyer. In 1998, Mercedes proceeded to establish her own buying office, Global Purchasing Companies. Today GPC is hired to consult and optimize domestic and international businesses in the fashion and retail industries. Her experience and continued effort to stay up to date in the industry have led to her expertise in the retail and design facets of fashion.