Million Dollar Collar Inventor Rob Kessler is Today’s Honoree

On the biggest day of my life my shirt was a big disappointment. That was me in front of my beautiful bride and all of our guests with a sloppy looking dress shirt. Sadly, the brand new, freshly pressed shirt didn’t even make it until I said “I DO.” After seeing the rest of my wedding pictures, I knew I had to find a solution for a problem that had bothered me for years.

I’m not an engineer, so I began with what I knew: Collar stays reinforce the collar, so I needed something to reinforce the placket. From there, I began experimenting with plastics around my house, including a milk carton, mini-blinds and zip-ties.  I quickly moved on to every commercial plastic on the market ruining over 100 shirts in the process.

The pursuit of the World’s first, and only, universal “placket stay” wasn’t an easy task.  It took nearly three years to get it right, but we finally found success in late 2015! In partnership with a leading, global plastics company, we developed a proprietary material that is lightweight, flexible and able to handle the intense heat of the dry cleaning & laundering process lasting the life of the shirt.

Visit for more information.

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