Author and True Blue Life Insurance Founder Brian Greenberg is Today’s Honoree

“Brian takes the topic of marketing and breaks it down into manageable, understandable steps.  From the entrepreneur just starting out, to the seasoned executive who may have hit a rut, to everyone in between, Brian shows how to use inbound marketing, a group of systems that work on their own to bring organizations business.  He provides wonderful information with a straightforward perspective that is easy to understand and implement.” 

Marques Colston, Super Bowl Champion, former wide receiver for New Orleans Saints, and business owner

In a recent Gallop poll, sales professionals were ranked lower in honesty than the US Congress.  That may account for why consumers are increasingly looking to peers rather than companies, gurus, thought leaders, and “experts” for advice on what to buy, watch, read, listen to and eat.  Online companies such as Amazon and TripAdvisor are successful mainly because of user-generated reviews.  As marketing analytics become more precise, consumers will continue to grow more suspicious, and the companies that will thrive in this environment are the ones whose salesmen don’t sell!

Marketing guru and expert, Brian Greenberg, has published a new book that provides entrepreneurs, small and large businesses with proven methods for long-term marketing success.  THE SALESMAN WHO DOESN’T SELL shows readers how to build successful reputations by leveraging reviews, social media, websites, and marketing efforts that will spur sales all without ever having to pick up a phone.

“Each year entrepreneurs and business owners are bombarded with books and articles telling them how to be successful,” says Greenberg. “I want to help business owners cut through the clutter and understand the obstacles they face when it comes to marketing their companies.  I know because I’ve been through it all and found a better way…better methods for understanding long-term marketing success.”

A successful SEO marketing professional with decades of experience developing passive-income businesses online, Greenberg―the salesman who doesn’t sell―shares his unique, time-honed strategies to drastically increase sales without putting in overtime hours. Brian’s system answers customer questions, addresses any objections, and persuades customers to a buying decision without needing to talk to customers.

Customer happiness is quickly becoming the leading metric in predicting future revenue growth. Business owners must be open to taking a loss on some transactions and doing away with black and white rules in regard to customer issues. Brian believes that if you run your business with a focus on customers happiness and you properly leverage the social proof you build up, over time your business will grow exponentially. Customers will begin to come to you, rather than you trying to attract customers.

The Salesman Who Doesn’t Sell is an indispensable resource for any professional looking to increase business, from doctors to restaurant owners to e-commerce entrepreneurs.  Brian Greenberg is giving away 5,000 free downloads of the audio version of his book to entrepreneurs and up to 5 of their employees to show that ethical and transparent business practices are better for even the most profit preoccupied executives.  To get a free download, go to  www.TrueBlueLifeInsurance.com/book/.

About the Author

Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 100 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman who doesn’t sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian is founder and president of True Blue Life Insurance whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them.  He currently resides in Phoenix, AZ.

Visit https://www.truebluelifeinsurance.com/ for more information.

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