Lester Pace is the founder and CEO of Setting the Pace Promotions and his last name could be used as an acronym to define his personal maxim: Positive, Attitude, Changes, Everything. Because of his optimistic disposition towards business and life, Pace’s marketing and promotions skills have been sought after for over two decades by the who’s who in entertainment.
Pace began his storied career as a 19 year-old intern at KTSU 90.9 in Houston. In 1991, he became an on-air DJ and radio personality at KBXX 97.9 the Box and made himself a household name.
Lester enjoyed spinning and party promotions, but his desire to utilize more of his talents led him to seek greater opportunities. While at KBXX, Pace’s passion and grind made an impression on James “J Prince” Smith, the CEO of Rap-A -Lot Records. He was appointed as the Southwest Promotions Manager for the burgeoning label where he worked with notable acts like Scarface, Geto Boys, Big Mike and Hawk.
After a successful run with Rap-A-Lot, Pace relocated to Memphis, Tennessee to assume the position of Midsouth Regional Manager for Interscope Records. Working for a powerhouse company like Interscope only served as fuel to an already I ignited fire inside Pace’s entrepreneurial spirit. As a result, he launched Setting the Pace Promotions in 1998, which was established to help nurture and guide the careers of independent artists and labels.
Since it’s inception, the 16-year old company has helped propel the careers of Billboard charting artists such as Young Jeezy, Yo Gotti, D4L, Mr. Magic and Dem Franchize Boyz.
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