Hayes Grooms IV is a former athlete, sports enthusiast, and pioneering professional—all in one. He is Vice President of Sports and Entertainment at French West Vaughan in which he helms marketing, public relations, endorsements, brand management and services to professional athletes.
Prior to his acquisition with FWV, he founded G.A.M.E., Grooms Athletic Management and Entertainment in 2010 after extensive years in the industry. With a drive to execute winning combinations for every client, he has fostered relationships with diverse media outlets like Time Warner, New York Times, Bleacher Report, HBO, ESPN, USA Today, GQ, and more.
He has created partnerships with numerous companies such as Nike, Coke, Visa, Gatorade, 5 Hour Energy, GMC, Fat Head, and Glaceau to name a few. Additionally, he devotes tremendous efforts toward philanthropic endeavors both personally and professionally.
He played a vital role in developing Braylon Edwards’ Advance 100 program and he continues to mentor through Elevate, a NYC based educational, nonprofit dedicated on building long-term, life-changing relationships for urban youth. He also played point guard at Michigan—and bleeds Maize and Blue.
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