Amy Ruth is a business leader with a passion for honesty, teamwork, happiness and excellence. She understands that without people, companies would not be what they are today, which is why she makes an investment in people by giving back. As President of Incepture, Amy dedicates a lot of time focusing on its culture, as she believes that happy employees have a
higher rate of productivity and retention. She created a brand that is fun, family-like and a great place to work. Both directly and indirectly, Amy promotes her company’s community involvement initiatives, team activities and sponsorships for many community events. She is a strong advocate for employee volunteerism. Some highlights of community involvement include the American Heart Association, Cathedral Arts Gallery, Habitat for Humanity, Jacksonville School for Autism, Jacksonville Speech & Hearing Center, Juvenile Diabetes Research Foundation and United Way. Amy also participates annually in the Women’s Executive Day at The Players Championship. In December 2012, Lifetime TV’s The Balancing Act series, a program providing career advice to women, featured Amy.
Amy currently serves on the board of the Jacksonville Speech & Hearing Center (JSHC) and she is the Campaign Chair for the Jacksonville Speech & Hearing Center’s $2 million fundraising campaign, “Remembering the Past, Building for the Future.” She is leading the way to transform a 60-year-old building, located in Jacksonville’s historic Springfield District, to a brand new state-of-the art facility where individuals can receive evidence-based clinical audiological and speech and language services. She has a passion for children and adheres to the vision of the JSHC: “Every pre-kindergarten child in the First Coast who is at risk for failure in school or life because of unaddressed early childhood speech, language or hearing needs will be identified, diagnosed and treated.”
Amy’s favorite quote and guiding light: “To laugh often and much; to win the respect of intelligent people and the affection of children … to leave the world a better place … to know even one life has breathed easier because you have lived. This is to have succeeded.” (Ralph Waldo Emerson)
Amy Ruth is a seasoned human resources professional with more than 20 years of experience. She serves as Incepture’s president and is responsible for strategic direction and successful execution of the company’s objectives. In addition to her role as president at Florida Blue subsidiary Incepture, she also works for Florida Blue as the senior director of workforce optimization. She is a member of the Society for Human Resource Management. Before joining Incepture, Amy was the executive director of total rewards for TriServ Alliance, LLC in Atlanta, Georgia. Prior to that role, she held several senior leadership positions with InterContinental Hotels Group. She also has experience working for Towers Watson and SunTrust Banks.
Throughout her entire career, Amy has focused on supporting her community, dedicating her time and money to support a multitude of charities. Amy graduated from Kennesaw State University with a bachelor’s degree in business administration and marketing. In 2012, the Jacksonville Business Journal presented her the Ultimate HR Executive award. Under Amy’s leadership, the Society for Human Resource Management and When Work Works granted Incepture’s “Workforce Flexibility Initiatives” the 2012 Alfred P. Sloane Award.
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