Dr. Jonathan Kaplan, a board certified plastic surgeon in San Francisco at Pacific Heights Plastic Surgery, is the founder and CEO of a website and app called BuildMyBod. For the first time, patients can learn what procedures cost before seeing a doctor – transparency is becoming more important in healthcare.
Dr. Kaplan noticed that patients were coming to consultations without an appreciation for the different costs associated with plastic surgery. He found that most patients couldn’t find an estimate for plastic surgery on the internet and when they would call the doctor’s office, they would hear the same explanation. “The doctor can’t give estimates over the phone since surgical needs are different for everyone.” While it is true that everyone has unique needs, there’s nothing wrong with giving an estimate online so the patient can know if surgery is out of their budget.
From that realization, BuildMyBod.com was born. BuildMyBod is a website and iPhone/iPad app that Dr. Kaplan developed. It allows patients to find plastic surgeons in their area, peruse the various procedures the doctor offers and get itemized estimates on those procedures. In the process, Dr. Kaplan and the patient are connected through an email “wish list” that the patient submits. If the price is within the patient’s budget, this could lead to a consultation that is now more-informed and without the typical “sticker shock” that so many patients experience with their plastic surgeon.
After completing his plastic surgery fellowship at the world-renowned Cleveland Clinic where he was trained by the same team that performed the first US face transplant, he practiced in Baton Rouge, Louisiana for six years before acquiring Pacific Heights Plastic Surgery in San Francisco.
Visit BuildMyBod for more information.