Among her firm’s greatest strengths is the branding and positioning of law firms. Paula has advised law firms both domestically and internationally, assisting them with everything from designing memorable logos and standout marketing materials to dealing with the sensitive subject of shortening a firm’s name.
She drew on that experience to write “The Little Black Book on Law Firm Branding & Positioning,” which the Independent Publisher Book Awards recently recognized as the 2006 Business Breakthrough Book of the Year, as well as one of the Ten Outstanding Books of The Year.
Paula follwed that success with a second book, “The Little Black Book on Law Firm Marketing & Business Development, and most recently the Amazon-Bestseller “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.
She is also the force behind In Black And White a blog dedicated to clear, straightforward advice and open discussion of legal marketing issues. Paula has helped firms of all sizes—from one attorney to one thousand—to separate themselves from their competitors and achieve the growth they desire through powerful branding, consulting and strategic planning. Those experiences, coupled with her invaluable marketing knowledge across a wide range of industries, allow Paula to deliver rich, results-driven marketing solutions.
Paula is a frequent speaker on law firm topics including branding, marketing and business development. She has delivered seminars and speeches for The DCBA, FAWL, LMA, ALA and TAGLaw, among others.
Visit Paula Black for more information.