Joe Nicassio is America’s leading expert at troubleshooting business problems. He has successfully coached hundreds of entrepreneurs get more customers, to pay them more money, more often, the fastest, most cost effective ways possible.
Joe started his career immersed in technology, working for Corporate America, at companies such as Sanyo Electric, and Eastman Kodak. After launching his own technology businesses, he experienced success, followed by major setbacks during the “dot com bubble.”
Joe developed an obsessive quest for the truth of what works in business, so that he would never fail again. After attending a seminar with marketing genius Jay Abraham, Joe bartered his way into more seminars, by transcribing decades of “Marketing Think Tank” recordings for Jay. Joe Nicassio is a “Phoenix”, transcending cultural “technology worship.”
He realized that business is not just about technology, but it’s about people. Technology is merely a means to an end. Joe wrote the business plan and marketing plan that successfully launched the design, engineering, manufacturing, packaging, merchandising, distribution, and initial promotion of a new product, the Pit Stop Portable Urinal System, from concept to fruition.
Joe is trained as a Master Practitioner in Neuro-Linguistic Programming (NLP), and has had the opportunity and good fortune to personally be mentored by America’s finest marketing practitioners, including Jay Abraham, Michael Levine, Jim Rohn, Tom Hopkins, Dan Kennedy, Joe Sugarman, and many others.
Joe has taken all that he has learned from these masters, and combined the best of the best wisdom into his own distinctive style of marketing. Joe’s results-oriented sales copy earned him the distinction of The “Very Best” Copywriter in LA, as named by the Levine Communications Office.
Joe is President of Rapid Results Marketing, a marketing consultancy. He is a Past Area Governor for Toastmasters International, and part of the “Marketing Wizards Alliance” Faculty.
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Knowing Joe and having worked with him to develop my business plan, I can say with complete confidence… Joe gets Results. His book is a primer for everyone, whether you think of yourself as an entrepreneur or not. Give his book as a gift to every graduate you know, High School, College, University, Graduate School. We are all in business for ourselves, whether we want to admit it or not. Take charge of your life.