Today’s Honoree is Renee Heyden

Renee Heyden created Alli’s Everlasting Floral Arrangements in memory of her beloved 24 year old daughter, Allison Emilie Heyden, who tragically passed away in the summer of 2011.

Renee has suffered a lose no parent should have to experience and deserves to be honored for her efforts for starting a meaningful company. Alli was an up and coming fashion designer living her dream in New York City. She was featured in many magazines, received many awards and designed six of her own collections.

The purpose of this project is to not only Memorialize Alli but more importantly to commemorate her life and PASSIONS by donating a percentage to the Alli Heyden Passion For Fashion Scholarship fund at SCAD, the Savannah College of Art and Design, where Alli graduated from in 2009.

This fund will annually be voted upon by the Director of the Fashion Design Department at SCAD and the recipient must meet certain criteria including maintaining a GPA of 3.5 or higher and create an outstanding, promising portfolio. These are arrangements are used with the same fabrics Alli used for her designs.

Visit Renee Heyden for more information.

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