Bell, a former music industry executive and son of Jazz bassist Aaron Bell, has a life-long appreciation and respect for art of all forms. He says PALO’s involvement in the ArtExpo is a way to support artists who need the opportunity to highlight their work. Despite being a young company, PALO prides itself on its commitment to giving back to its community, both locally and globally. PALO’s main ingredients are sustainably wild-harvested in the forests of the Dominican Republic. In the past, PALO has worked with various organizations to promote food security and education and is currently working with USAID and Pangea Advisers from Columbia Business School to support local aromatic and medicinal herb farmers in the country.
“PALO supports organizations like the ArtExpo that inspire the community and serve as catalysts for change,” says Bell. At last year’s ArtExpo, Bell happily explains that PALO Root Tea was a favorite as it became the go-to beverage of staff, exhibitors, and guests. “Our delicious, refreshing drink provided that natural energy boost when people needed it most.”
About PALO Root Tea™
Founded by Kenyatta Bell in 2007, PALO Root Tea is brewed from Mamajuana, a blend of 16 different wild-crafted roots and herbs. The beverage is derived from the traditional system of herbal health and wellness of the Taino Indians of the Dominican Republic. 100% natural tea, PALO contains phytochemicals, polyphenol antioxidants, vitamins and trace minerals that work together to balance and support the body’s efficiency. Brewed with no preservatives, no additives, no natural flavorings, no colorings, and no juice concentrates, PALO Root Tea provides sustained energy and balance without caffeine and offers immune system support and stress-fighting qualities. PALO is a uniquely delicious tea that combines cultural tradition with the taste and health benefits that consumers desire. For more information about PALO Root Tea, please visit www.drinkPALO.com.
Bringing good tidings and sustained joy to farmers and their families in the Dominican Republic, New York-based PALO products owner revisited the Caribbean country recently to build upon his company’s social responsibility programs in communities that help make PALO Root Tea™, a tea brewed from 16 different roots and herbs known as Mamajuana.
The USAID Rural Economic Diversification is the most ambitious for the agricultural sector of the Dominican Republic in the last 20 years. The main objective of the project is to help small farmers and foresters diversify their production, enabling them to be more competitive in global markets.
“We recognize the importance of giving back to our product’s place of origin and want to be a part of the solutions to positively affect and improve the lives of the communities we come in contact with here,” Bell said. “PALO is dedicated to this goal not only during the holidays, but all year-round as well. We have been active in the community here since the inception of our company.”
While in the country, Bell and PALO staff also donated rice, food, and basic supplies to the Boca Nueva orphanage in the small town of Monte Llano and met with local school officials of the Dream Project in Cabarete. Not far away in Gaspar Hernandez, the community of Jagua Clara is now selling fruit syrups made from local sour orange extracts, a year-long project that was seeded through donations from PALO and technical assistance from Seeds of Self-Reliance.
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